Remember back in the day, it was hard to say who was a friend and who was a foe on the playground? I guess Apple is trying to weed out the bullies! Apple is evaluating its users’ trustworthiness through their phone calls, purchases, and emails to develop a Trust Score.
Revamped Privacy Terms
Apple updated its privacy policy, stating that trust scores will be developed based on how the consumer uses their devices. The score is determined through tracking purchases, phone calls, and emails sent through Apple devices. This change is involved in the iOS 12 update.
The iTunes Store and Privacy statment says, “The submissions are designed so Apple cannot learn the real values of your device. The scores are stored for a fixed time on our servers.”
What is Apple Trying to Accomplish?
The main goal when constructing a trust score was to prevent fraudulent activity, from purchases to accounts to reviews. They continued on to say that the received data can only be accessed for a short amount of time and cannot be reaccessed to search through user behavior.
“To help identify and prevent fraud, information about how you use your device, including the approximate number of phone calls or emails you send and receive, will be used to compute a device trust score when you attempt a purchase. The submissions are designed so Apple cannot learn the real values on your device. The scores are stored for a fixed time on our servers.”
A Trust Score
The company updated its privacy terms on September 17. This is the first occurrence of trust scores being mentioned in terms and conditions, being computed by data collection.
What Can Consumers Do?
People are concerned about companies overstepping their boundaries with privacy. Typically Apple stays out of these conversations, but in order to collect a Trust Score, data collection is at play. As there isn’t a way to “opt-out” of this new development from Apple, some consumers are thinking about making the switch to Android phones.
Original Article Found Here.