About a week ago, Google admitted to tracking users’ location even though users disable location history. This just in! This tech giant has signed a discreet deal with Mastercard which allows Google to monitor what users purchase offline.
Google and Mastercard Partners?!
Their partnership hasn’t been publically announced, but Google has paid Mastercard millions of dollars in exchange to access users’ purchasing data. According to a Mastercard spokesperson…
“Regarding the article you cited, I’d quickly note that the premise of what was reported is false. The way our network operates, we do not know the individual items that consumer purchases in any shopping cart—physical or digital.
No individual transaction or personal data is provided. That delivers on the expectation of privacy from both consumers and merchants around the world. In processing a transaction, we see the retailer’s name and the total amount of the consumer’s purchase, but not specific items.”
After a Four-Year Negotiation
Google and Mastercard reached an arrangement after a four-year discussion. Mastercard’s transaction data in the U.S. has been encrypted and transferred to Google.
Google also said it did “not have access to any personal information” from its partners’ credit and debit cards, nor do it “share any personal information” with its partners.
Store Sales Measurement
Google announced this new tool for advertisers “Store Sales Measurement” but it only had access to 70% of U.S. credit and debit card activity.
Google bundled the data to Store Sales Measurement and its currently being inquired by a small group of advertisers, enabling them to evaluate whether online advertisements turned into real-world retail sales.
Advertisers are already seeing larger returns and are ready to cough up more money to Google for their users’ purchasing data.
Original Article Found Here.